Google have given non-profits the opportunity to run advertising on google's search engine for free (up to a maximum spend of $10,000). This means that any charity or non-profit can be listed on the sponsored adverts on Google without payment . However, it is not easy to set up & there are a number of requirements which we can arrange for your organisation.
The non-profit must own their own website which is of a good standard or use a third party to process donations. Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible. You will also need to be registered with tt-exchange (techsoup) which is free of charge & will also give you access to many other free or reduced services & software for charities. Please find a link to tt-exchange app.ngok.techsoupglobal.org. If you need any help with this step please contact us & we will be happy to help.
Here at Redglow, we will set up, manage your Google account & arrange for your non-profit to be entered into Google's non-profit grant program. The only thing you will need to do is add a tiny bit of code to your website, which is one of the requirements to be eligible. If you wish to find out more about the grant please go to Google's website here www.google.com/grants/.
Here at Redglow we are happy to offer reduced fees for charities & non-profits. We will only charge £100+vat for set up of the adwords account & 5% management fee of your total spend each month for the on-going management of your Adwords account. We will also cap our management fees at only £200+vat even if we spend the maximum grant of $10 000 each month. The industry average for management is usually around 15-20% of net spend and we are delighted to be able to offer charities a massively reduced fee. If you require more information or would like to talk to someone please fill in the box below or call or 0161 300 3284.